CCPC Guidance on Mandatory Prior Price Display for Goods Price Reductions in Ireland (ccpc.ie)

• New EU pricing regulations for goods promotions effective 29 November 2022 in Ireland.
• Businesses must display the lowest price of the previous 30 days (prior price) on price tags and ads.
• CCPC guidance includes examples and warns of enforcement for non-compliance.

"From 29 November 2022, Irish businesses selling goods must display the lowest price of the previous 30 days when announcing a price reduction. The EU-derived rules aim to prevent misleading promotions. The Competition and Consumer Protection Commission (CCPC) issued a guideline explaining obligations, including calculation of prior price, successive reductions, and group advertising. Non-compliance may lead to enforcement action and fines."